| + 43 676 570 0774 | Vienna, Austria | Dubai, UAE


Sofie Julia Ziethen

Founder & CEO, Action to Success Coach

“Working with people and adding value to organizations and individuals is my personal calling. Achieving excellence is my drive. This is why I founded Servicexcellence.”

Sofie founded the company in 2015, holds an MSC in International Business and is a MBTI® Certified Psychological Practitioner with passion. Her background is based on more than a decade of hospitality experience, which led her into training and development.

She has a unique energy and aura, that positively inspires her workshop participants and those business partners and individuals whom she coaches regularly.

Her unique approach to motivate both individuals and groups of up to 1,000 people, has led several multinationals and corporates in the Middle East and Europe to success.

Sofie’s professional qualifications and certifications include:

• MSC in International Business, University of Surrey
• Certified Coach, UAE Certification Program
• Kirkpatrick Four Levels of Training Evaluation, Certified, worldwide
• TAELLN411 Certificate IV in Training and Assessment – Language, Literacy and Numeracy
• TAE40110 Certificate IV in Training and Assessment – Human Resources Development

• MBTI® Certified Psychological Practitioner, worldwide

Hesma Fivaz

Learning Consultant and Lead Project Trainer, Middle East

Hesma is a dynamic CIPD qualified (UK) Human Resource Generalist with a strong foundation in people science. She has more than 20 years’ experience in driving strategic management projects in the Human Resource field and in particular Training and Development. She is adept in spearheading research and development through Experiential learning programs.

Her expertise includes leading, facilitating and developing bespoke training programs to meet client requirements and strategic objectives. She is a dynamic team leader and player, able to bring energy, enthusiasm and humor to motivate participants to achieve their potential and meet organizational and personal objectives.

Hesma is a highly organized and structured manager and coach, able to quickly and systematically assess needs and deliver tools to solve difficulties, enhance and heighten learning and improve performance. Her profound ability to support organizations’ values, goals and objectives make her a valuable member of our project facilitators team.

• BBA Art and Science, University of the North West
• Public Relations, Academy of Learning
• Brand Management
• Town and Regional Planner South Africa, – TRPSA, Town and Regional Planner Accreditation
• Charted Institute of Personnel and Development – CIPD
• High Ropes Facilitator – ERCA, European Rope Climbing Association
• MTa Certification, Experiential Learning Facilitator, MTa Learning Worldwide

Sumeet Nayyar

Affiniax Partners CEO and Partner

Sumeet is a results-driven professional with an Advanced Management Program certificate from Massachusetts Institute of Technology (MIT) and a double postgraduate in Management disciplines from two recognized top universities in the UK.

He is the CEO and responsible for the overall management and growth strategy of Affiniax Partners. He also manages all business and transaction advisory related assignment of the Affiniax Partners. Previously, he has worked on numerous projects involving acquisitions & business disposals, market & financial feasibility studies of industries ranging from hospitality, real estate to manufacturing companies, business valuations, market reports, due diligence services, quality, and risk management advisory. 

In addition, Sumeet advises senior business heads and C-level executives on business- related matters that require a high level of understanding concerning best business practices in the Middle East.
Sumeet has also helped companies in the UAE to internationalize and have helped companies from various parts of the world to enter the UAE market.

Helen Roxburgh

Corporate Project Trainer and Consultant, Middle East

Helen is an experienced corporate trainer and facilitator with more than 20 years of customer service, airline, hospitality and management experience. 

Her experience in leading teams, allows her to inspire others to take positive action. Her attention to detail and quality add value to organizations and their performance. Helen has extensive experience in designing, developing, and facilitating face to face, virtual and online training content covering a variety of subjects.

We are excited to have her on board as a Corporate Project Trainer and Consultant.

• Masters in Business Administration, University of Bradford
• Diploma in Training Skills, University of Leicester
• Certificate in Training skills, Institute of Leadership & Management (ILM)
• Certified Test User in Occupational Ability and Personality, The British Psychological Society
• Certificate in Quality Management and Auditing

Aseem Kapoor

Founder & Chief ARKitect

ARK People Solutions, conceived and created by veteran human resources and talent expert Aseem Kapoor, is a timely external resource for organizations grappling with universal circumstances that are challenging the status quo of a corporate environment. 

As an award-winning business-focused professional over 20 years in Emaar, Shangri-La Hotels and Resorts, Taj Hotels and The Oberoi Group, Aseem understands the pressure points on talent management through varying cycles of change, economic climates and ambitious goals. In his recent role with Emaar Hospitality, Aseem led the transformation of the HR function from a traditional cost heavy structure to a lean, agile, business-focused function based on centers of expertise, shared services and a robust digital mindset.

With this he created ARK People Solutions taking the approach that events in the past six months have accelerated change to the extent that corporate HR departments have new considerations to tackle along with reduced budgets and smaller teams to execute essential functions.

Rebecca Hall

Master of Corporate Communications and Reputation Management

Rebecca Hall is a Master of Corporate Communications and Reputation Management from the Alliance Manchester Business School at the University of Manchester. She is a British Entrepreneur of R. J Hall Consultancy, specializing in Business Development, Learning & Development, Project Management and Corporate Networking & Events. Having worked with a number of large, well known multinational companies, she has built an impressive career path whereby the activities of her professional work has become focused on the MENA Region and Sub-Saharan Africa. She is a passionate leader, team player and influencer, having a fine eye for taking unique approaches in achieving differentiation for her clients amongst their competitors. As a performance driven professional and an advocate for Women in Leadership, Rebecca is enthusiastic about supporting other women & young professionals including sharing her tools for success as a trainer, mentor, peer, moderator & speaker.

“Every positive action is followed by a positive reaction.
What action have you already managed today for your personal and professional environment? "

Sofie Zithen

Founder & CEO, Action to Success Coach

© 2021 servicexcellence

+ 43 676 570 0774
This email address is being protected from spambots. You need JavaScript enabled to view it.

Vienna, Austria | Dubai, UAE
Copyright © servicexcellence 2021