Business People Applauding

Zaid Maleh
CEO at Dach Advisory

“Sofie is one of those admirable leaders who chase their dream with unconditional passion. True to her core beliefs, outstanding knowledge, and her strong interpersonal skills, Sofie is a professional I am proud I have worked with. No matter the challenges placed in front of her, Sofie remains solution-oriented, and we have always managed to have a flawless collaboration. I highly recommend Sofie’s service excellence regardless of the development stage of your company.

If in the Middle East or in Europe, Sofie's company adds value to people and businesses, where ever she goes.”


Sumeet Nayyar
CEO Affiniax Partners

“Affiniax Partners, has been working with Ms. Sofie J. Ziethen  since October 2015. We completely outsourced our training requirements to Servicexcellence, and we are extremely satisfied and happy with the outcome of the training program with our staff. Sofie is an excellent Trainer. She is intelligent, passionate, in true sense and her training programs present and excellent balance of theory, science and practical applications. We found her to be very approachable and warm-hearted, authentic and constructive in her feedback.

The concepts developed and shared by Sofie’s leadership skills and dedication to promoting the understanding of emotional intelligence and her extensive knowledge set her apart in this field.”


Participants’ Feedback
Customer Experience Workshop, Tanfeeth

”Sofie is awesome, never had a dull moment. The program was excellent, very educative, has given some more indignation C/S skills.”

”Very patient explained everything well and clear. The training was amazing and very educative. I feel it has added great value to me professionally and personally.”

”Great program. Trainer was audible and very informative.”

''We highly recommend Servicexcellence for any business, communication, leadership and emotional intelligence training requirements.''

Business People Applauding

Imett Jensen
Distribution Manager, Kuwait , Abbott

I just like to say thank you for, I may have to say best, training session I had in a very long time. You were so inspirational and powerful. I really enjoyed your Management training session. 


Amer Al Mawed, SHRMP-CP

Manager at Expo 2020 Dubai

Sofie is brilliant at what she does. A very dedicated, passionate person when it comes to developing employees and engaging with them. Her enthusiasm during training is contagious.


Participants Feedback

Customer Service Outbound at Emirates NBD

Thank you so much, the training was really effective and I learned a lot. The trainer and the assistant were amazing.  I would love to work with them again and again. 

Business People Applauding

J.Gilbert Flores
Head of HR, IDS

“I had the chance to work with Sofie in one of our employee development program. Her professionalism is unparalleled compared to many consultants that I’ve encountered. She demonstrates high level of skills, expertise, and knowledge in her field. Sofie’s passion in her profession can be seen in her output, and she left a lasting memory of fun, learning and engagement to me and my team.


Carmichael Chua

Assistant Manager Training and Talent Development, Tanfeeth, Emirates NBD

“Servicexcellence has provided Tanfeeth with various customized training for the past two years, since 2015. The courses are delivered in a highly professional manner by a very knowledgeable training professional and feedback from staff is always positive.

They offer competitive rates and course inquiries are handled promptly and efficiently. Definitely, a pleasure working with them on any of our training needs.”